Best Google Ads Agencies in Canada (2026 Ranking)

Short version: The "best" Google Ads agency in Canada is not a single name, it is the one that fits your category, budget, and goals. This is a working list of eight Google Ads and PPC agencies across Toronto, Vancouver, Montreal, and Calgary for 2026, with where each is based, when it was founded, what it specializes in, which clients it names publicly, and one published result per agency with a link to the source. One disclosure before we start: this is the Improtics site, and near the end we explain the remote-specialist option we represent, plainly labelled as our own interest. The ranked list itself contains only Canadian agencies.

A quick note on how to read any "best agencies" list, including this one. No agency is best at everything. A full-service shop that runs integrated campaigns for national brands may be wrong for a lean Shopify store, and the reverse is just as true. So instead of pretending there is one winner, we have described what each agency actually does, who it suits, and who should look elsewhere, based on the agencies' own sites and their public review profiles.

How we judged "best"

Before the list, the criteria. A genuinely good Google Ads agency in Canada should show most of these, whatever its size:

• Accountable to a business metric (ROAS, profit on ad spend, revenue, cost per acquisition), not to clicks or "optimizations made."
• Senior people on the account, not a junior running templates while the founder sells.
• Real e-commerce depth where it matters: active management of the product feed, Shopping, and Performance Max, not "set and forget."
• You own your account and data, with a clean exit and no heavy lock-in.
• Transparent reporting you can actually read, in dollars, not dashboards.

How we researched each Google Ads agency in Canada

For every agency below we went to three places: the agency's own website (about page, services, and case studies or work pages), its public profile on Clutch, and any case study it publishes with numbers attached. We only kept facts we could point to on one of those pages, and each case study links to its source so you can read it yourself.

Three things to keep in mind as you read. First, every result below is self-reported, either by the agency in its own case study or by a client in a review. None of it is audited, and none of it is a promise of what the agency will do for you. Second, where an agency's own site and Clutch disagree on a detail such as founding year or headquarters, we say so rather than pick one quietly. Third, the minimum project sizes and hourly rates come from Clutch, which lists them in US dollars, so read them as rough bands rather than quotes.

Every agency below is real and currently operating, and we have no commercial relationship with any of them. One practical note from the research: Rablab, the Montreal agency, operates at rablab.ca. If you type the .com address you will not reach the agency.

The best Google Ads agencies in Canada for 2026

1. Major Tom (Vancouver, Toronto, New York)

Major Tom is a full-service digital agency where paid media sits alongside strategy, creative, web, and SEO, so Google Ads runs as one part of an integrated program rather than in a silo.

• Founded: 2000, per its Clutch profile (the agency's own site cites 25 years in business)
• Offices: Vancouver, Toronto, New York, and San Francisco (Clutch lists New York as headquarters)
• Team size: 65 people, per the agency's site
• Specialties: paid media inside integrated strategy, creative, and web programs; e-commerce and B2B lead generation
• Pricing: no public fees; Clutch lists a minimum project size of $50,000+ and hourly rates of $150 to $199

Notable clients: Hootsuite, COBS Bread, Zolo Realty, Mission Hill, Seneca College, OUAI, and Milk Makeup appear in the agency's testimonials and published work.

Case study: For Kerrisdale Lumber, a building supply and hardware retailer with an online store selling barbecues, outdoor kitchens, and fireplaces, growth had slowed after a strong year. Major Tom audited the Google Ads account, cut underperforming elements, consolidated campaigns, adjusted bidding, expanded targeting nationwide, matched budgets to seasonal buying patterns, and introduced new creative. The published year-over-year results are a 133 percent increase in revenue, a 71 percent increase in transactions, and a 36 percent increase in average order value (source).

Best for: mid-size and larger brands that want paid search, paid social, creative, and web handled by one team with a deep bench. Less suited for: smaller stores, since a $50,000+ project minimum and a full-service model are more agency than a lean account needs.

2. Search Engine People (Toronto)

Search Engine People, usually shortened to SEP, is one of Canada's longest-running search marketing firms, offering PPC alongside SEO, content, analytics, conversion optimization, and newer AI search work.

• Founded: 2001, by Jeff Quipp
• HQ: 2 Bloor Street East, Toronto, with team members in the GTA, Montreal, Calgary, Vancouver, and remote across North America
• Team size: 60+ marketers, per its Clutch profile
• Specialties: SEM and PPC, SEO, conversion optimization, display and programmatic, HubSpot implementation
• Google status: lists itself as a Google Premier Partner on its homepage
• Pricing: no public fees; Clutch lists a minimum project size of $1,000+ and hourly rates of $150 to $199

Notable clients: Speedy Cash, Levitt LLP, PAR Technology, Sunset Docks Muskoka, and Kari Walton Counselling Services appear in its case studies; Cosmo Music has reviewed its Google Ads work on Clutch.

Case study: Sunset Docks and Lifts Muskoka, a seasonal boat lift business that depends on phone calls, moved to SEP in March 2025 for SEO, PPC, and conversion optimization together. Paid search was built to capture high-intent demand right away, with budget pointed at calls and qualified leads. The agency reports gross revenue rising from $1.7 million to $5 million within one year, phone calls up 200 percent year over year, and conversion rates up 40 percent. These are combined results for the whole program, not PPC alone (source). Separately, a Cosmo Music review on Clutch describes Google Ads ROAS of around $9 to $11 for every $1.

Best for: businesses that want an established search firm covering paid and organic search under one roof, with process and bench depth. Less suited for: brands that want a Google-Ads-only specialist, or one senior person running every decision.

3. Page Zero Media (Toronto)

Page Zero Media is a Toronto performance agency that describes itself as Google-Ads-first since the very beginning, with full-funnel paid social and programmatic work, organic "findability" services, and strategic advisory built around that core.

• Founded: late 2000, by Andrew Goodman, per the agency's about page (Clutch lists 2001)
• HQ: 130 Queens Quay East, Toronto
• Team size: 10 to 49 employees, per Clutch; the agency notes its account directors have 10 to 15 years of experience
• Specialties: Google Ads management, with e-commerce, SaaS lead generation, and consumer and small-business finance as stated focus industries
• Pricing: quote-based on its site; Clutch lists a minimum project size of $25,000+

Notable clients: Savorly, StackAdapt, Nuts.com, The Paper Mill Store, Modern Komfort, and Cityproof Soundproof Windows are named in testimonials on its site.

Case study: Page Zero does not publish numbered case studies on its own site, so the clearest public results come from client reviews on Clutch. A global fitness brand spending roughly CAD $125,000 to $150,000 reports ROAS climbing from an initial 3.5x target to 10x to 11x. A European car parts retailer, Strictly European Motors, reports revenue up 63 percent year over year, average order value up 20 percent, and order volume up 30 percent (source). Treat these as client-reported rather than agency-audited figures.

Best for: brands that want deep, long-tenured paid search specialization from a veteran team rather than a generalist menu, especially e-commerce and SaaS. Less suited for: very small accounts, given the stated minimum project size, or brands that need creative and web development from the same partner.

4. Marwick Marketing (Vancouver and Squamish, BC)

Marwick Marketing is a British Columbia agency that leads with its Google Partner credentials and runs PPC across Google, Meta, TikTok, and LinkedIn, plus SEO, content, and web, with a positioning built around small and mid-size businesses.

• Founded: 2012; Christian Thomson is listed as founder and CEO
• Offices: Vancouver (West Georgia Street) and a UK office in Newquay, Cornwall, per its site; Clutch lists Squamish, BC as headquarters
• Team size: 10 to 49 employees, per Clutch
• Specialties: Google Ads, Google Shopping and product feed optimization, Meta and TikTok ads, local SEO, GA4 setup
• Google status: shows a Google Partner badge and describes itself as in the "top 3% of Premier Google Partner Agencies"; Meta and Shopify Plus partner logos also appear
• Pricing: no public fees; Clutch lists a minimum project size of $1,000+ and hourly rates of $100 to $149

Notable clients: Berlitz Canada, Little Northern Bakehouse, Shockwave Seats, CSA Surf Canada, and Perch Energy are named in its testimonials.

Case study: We could not find a published Google Ads case study with figures on Marwick's own site. The case study aggregator CaseStudies.com lists Marwick work for Great Canadian Oil Change under the headline "15% Increase In Monthly Car Count," without naming the channels involved (source). A Coffee Addicts review on Clutch describes higher sales, conversion rates, and ROAS from Google Ads and social campaigns, but without numbers. Ask for account-level examples on your first call.

Best for: Western Canadian small and mid-size businesses, including Shopify stores, that want a certified partner nearby with a low entry point. Less suited for: buyers who want to see detailed, numbered Google Ads case studies before they talk to anyone.

5. Konstruct Digital (Calgary)

Konstruct Digital is a Calgary-headquartered B2B marketing agency that pairs paid advertising with SEO, content, and account-based marketing, and talks about results in pipeline terms rather than traffic.

• Founded: 2012, per Clutch (the agency cites 13 years of B2B performance marketing)
• HQ: 1235 26 Avenue SE, Calgary, with Toronto and Phoenix offices listed on Clutch
• Team size: 10 to 49 employees, per Clutch
• Specialties: B2B PPC, Google Ads, LinkedIn Ads, programmatic, ABM, HubSpot; industries include manufacturing, industrial services, logistics, energy, life sciences, and industrial software
• Google status: shows a Google Partner logo and describes its team as Google and Microsoft certified
• Pricing: custom proposals; Clutch lists a minimum project size of $5,000+ and hourly rates of $150 to $199

Notable clients: Wabash, Crane, Regal Rexnord, Proterial, Gates, Microbix, and UFP Edge are named on its site.

Case study: Konstruct's own case study pages carry headline numbers mainly for SEO work, such as a 147 percent rise in non-branded clicks for Proterial Cable America. For paid search, the clearest figure is a client review on Clutch: UFP Edge, a manufacturer, reports that its average cost per conversion fell 86 percent compared with its previous agency, with search campaign click-through and conversion rates ahead of benchmarks (source). Another Clutch reviewer, an IT company, reports a record month of qualified leads about 20 percent above its previous best.

Best for: manufacturers, industrial firms, and B2B software companies with long sales cycles that need Google Ads tied to lead quality and pipeline. Less suited for: online stores. That is the wrong specialism, which is exactly the point of matching by fit.

6. Rablab (Montreal)

Rablab is a bilingual Montreal agency built on two pillars, paid search and organic search, with Google Ads work covering lead generation, e-commerce (Search, Shopping, and Performance Max), account audits, Merchant Center, and conversion tracking.

• Founded: 2016, by Nicolas Rabouille and Jean-Philippe Dauphinais
• HQ: 6570 Esplanade Avenue, Montreal
• Team size: 37 employees as of 2022, per its own site; Clutch lists 10 to 49
• Specialties: Google Ads for e-commerce and lead generation, Merchant Center, SEO and AI search, analytics; work in French and English
• Other: certified B Corp
• Pricing: no public fees; its Google Ads page recommends at least $70,000 a year in ad spend for a complete e-commerce account, and Clutch lists a minimum project size of $25,000+

Notable clients: Thermomix, Popeye's Supplements, Café William, Etalex, and Tecnic appear in its case studies, and L'Oréal Canada and Traditours in its testimonials.

Case study: Thermomix sells a kitchen appliance priced around $2,000 through a Shopify store in Canada and the US. Rablab ran Performance Max, Search, and Demand Gen campaigns alongside SEO work, and reports an overall ROAS of 26 and $730k in revenue generated over seven months (source). For Popeye's Supplements, it reports Google Ads revenue up 30 percent in 2023 against 2022 on a budget only 11 percent higher.

Best for: brands that need the Canadian market covered natively in both French and English, and Quebec e-commerce stores with enough spend to feed Performance Max. Less suited for: stores below its suggested $70,000-a-year ad budget, by its own guidance.

7. Webtmize (Montreal)

Webtmize is a Montreal performance marketing agency built around e-commerce and SaaS, combining paid search, paid social, and programmatic with Shopify development and a data and reporting practice.

• Founded: 2015, per Clutch; Abdo Mazloum has led the agency as CEO since then
• HQ: 282 Rue Saint-Zotique Ouest, Montreal
• Team size: 20+ specialists; the site cites 50+ active clients and $40M in media managed in the last year
• Specialties: paid search, paid social, programmatic, Shopify development, data analytics, and reporting automation
• Google status: says it is a member of Google's International Growth Program and links to a Google Partners profile
• Pricing: no public fees; Clutch lists a minimum project size of $1,000+ and hourly rates of $100 to $149

Notable clients: Browns Shoes, Mackage, Sleep Country, Linen Chest, Bellesa, and Dormez-vous appear on its site.

Case study: Browns Shoes, a Montreal footwear chain founded in 1940, was one of the early advertisers in Google's Smart Shopping beta ahead of the 2018 summer season. Webtmize segmented the product feed by brand, kept feeds current with regular site scrapes, and raised budgets by more than 60 percent a month while holding cost per acquisition at the prior year's level. It reports a 9.5x year-over-year increase in Shopping conversions, a 7.3x increase in ROAS, and a 19 percent drop in CPA (source). Smart Shopping has since been folded into Performance Max, so read this as evidence of feed and Shopping skill rather than a current playbook.

Best for: online stores, especially Shopify fashion and home brands, that want performance media and store-side development from the same team. Less suited for: B2B lead generation with long sales cycles, which is not where its published work sits.

8. Pro Marketer (Toronto)

Pro Marketer is a Toronto e-commerce boutique that calls itself "a small but mighty agency," with Google and Meta media buying next to conversion rate optimization, Klaviyo email and SMS, Shopify development, and Amazon marketing.

• Founded: 2018, per Clutch
• HQ: Toronto, Ontario
• Team size: 2 to 9 employees, per Clutch's company summary
• Specialties: Google Ads, Meta and TikTok ads, Shopify, CRO, Klaviyo; stated verticals include supplements, skincare, apparel, pet, and health clinics
• Pricing: tiered packages without published prices; Clutch lists a minimum project size of $10,000+

Notable clients: Organika, Salt Spring, Birch Babe, VitaRoot, Eco Protein, Pili Hunters, and Oxford College appear on its site.

Case study: Pili Hunters, a premium pili nut snack brand positioned for keto and paleo eaters, had Pro Marketer running Google Search campaigns aimed at people looking for keto and healthy snacks, alongside Meta prospecting, retargeting, and a rebuilt Klaviyo account. The published Google Ads results are 623 purchases, USD $47,017 in revenue, and a 3.80x ROAS. On Meta, the case study reports 1,928 purchases at a 3.45x overall ROAS (source). The page does not give a time period for the Google figures.

Best for: growing Shopify and D2C brands, particularly in health, wellness, and consumables, that want Google, Meta, and email run as one revenue system. Less suited for: larger accounts that need a deep bench; as with any boutique, the trade-off is bandwidth rather than skill.

Google Ads agencies in Canada compared side by side

Here is the list in one table. Founding years follow the agency's own site where it states one and Clutch where it does not. Pricing reflects what is public, which for most of these agencies means a Clutch minimum rather than a published fee.

What the published case studies tell you

Put the headline numbers next to each other and a pattern shows up. The most striking Google Ads results on this list come from e-commerce accounts where the agency worked on structure, feed, and budget timing together, not from a single clever bid tweak.

It is also worth noticing what the case studies measure. Major Tom, Webtmize, Rablab, and Pro Marketer report revenue and ROAS. Search Engine People reports revenue, calls, and conversion rate across a combined SEO and paid program. Konstruct's paid search evidence is about cost per conversion and lead quality, which is right for B2B. If your business answers to profit on ad spend, look for an agency whose own published work is measured that way. To set the bar for your own margins, our guide to what counts as a good ROAS walks through the math.

What Google Ads management costs in Canada

Canadian agency pricing follows two familiar models: a percentage of ad spend, typically 10 to 20 percent for managed accounts, or a flat monthly retainer. Market norms in 2026 look roughly like this:

• Smaller accounts: flat retainers commonly run from about CAD $500 to $2,500 per month, on top of the ad budget itself.
• Mid-market accounts: management fees of roughly CAD $1,500 to $4,000 per month are typical, and many established agencies set monthly minimums somewhere between $750 and $3,500.
• Larger and enterprise accounts: percentage-of-spend pricing takes over, and full-service shops often have project or engagement minimums well above these ranges.

What the agencies on this list publish about price

None of the eight publishes a fee card. The useful public signals are the minimum project sizes on Clutch, which range from $1,000+ (Search Engine People, Marwick, Webtmize) through $5,000+ (Konstruct), $10,000+ (Pro Marketer), and $25,000+ (Page Zero, Rablab) to $50,000+ (Major Tom). Rablab goes further than most and says plainly that a complete e-commerce Google Ads account needs about $70,000 a year in ad spend before the bidding algorithms have enough data. That kind of honesty about minimums is worth more than a low starting price, because it tells you whether you fit before you sign.

The proportion test

Two things matter more than the sticker price. First, what the fee buys: how many accounts your manager carries, and whether feed, Shopping, and Performance Max work is included or billed separately. Second, proportion: a CAD $2,000 management fee on $3,000 of monthly spend is roughly 65 percent overhead, which is very hard to earn back. That mismatch, more than agency quality, is why many smaller Canadian stores feel Google Ads "does not work" for them. As a rule of thumb, keep total management cost well under a third of your ad budget.

A different option: a remote senior specialist

Full disclosure, again: this is our site, so weigh this section accordingly. Improtics is not a Canadian agency and does not belong in the list above. It is a different category: a senior, India-based Google Ads specialist (over five years, 50+ accounts, $30M+ in managed spend) working directly with e-commerce brands in Canada, the US, the UK, and Australia, at pricing well below local retainer norms. The work is the same work described in the criteria section, feed quality, Shopping and Performance Max structure, and disciplined scaling at a held ROAS, done by the senior person you actually talk to.

Who this fits: D2C and Shopify brands whose ad spend does not yet justify a CAD $2,000-plus local retainer, and stores of any size that specifically want senior hands on the account instead of a junior at a larger shop. Who it does not fit: businesses that need in-person meetings, Quebec brands that need native French campaign work, and brands that want a full multi-channel team handling social, creative, and SEO alongside the ads. The trade-offs cut both ways, which is why we wrote a separate piece comparing a consultant, an agency, and a freelancer honestly. If the e-commerce specialist model sounds relevant, our e-commerce page explains exactly how we work.

If that shape fits, book a free 30-minute audit call and we will look at your account before anyone talks about scope. If it does not, the Canadian agencies above are the better call.

Enterprise vs boutique: which "best" is your best?

Most agencies on this list fall into one of two shapes. Neither is better by category; they solve different problems.

Inside the specialist group, the specialism is what you are buying. Konstruct is built for B2B pipelines, Rablab for bilingual and Quebec work, Page Zero for Google-Ads-first depth, and Webtmize and Pro Marketer for e-commerce. The right one for your category will usually outperform a generalist; the wrong specialism is a mismatch no amount of effort fixes. For most e-commerce and D2C brands reading this, the specialist and boutique tiers are the right answer. For large organizations with integrated needs, the full-service shops earn their fee.

Matching a Google Ads agency in Canada to your situation

If you sell in Quebec

French-language campaigns are not a translation job. Search terms, ad copy, landing pages, and Merchant Center feeds all need to work natively in French, and Quebec's Law 25 privacy rules affect how you track conversions. Montreal agencies such as Rablab and Webtmize are based in the province and publish their own sites in both languages. If you hire outside the province, ask to see live French ads they wrote, not translated ones.

If you run a Shopify store under CAD $10,000 a month in ad spend

Proportion matters most here. Look at the boutiques with low Clutch minimums and e-commerce work in their portfolios, ask exactly who will touch your feed and Performance Max campaigns, and run the proportion test above before you sign. Our guide to hiring a Google Ads agency for e-commerce has the full checklist.

If you sell to other businesses

Your agency should measure lead quality and pipeline, not form fills. Konstruct is the clearest B2B specialist on this list. Whoever you choose, insist on offline conversion tracking from your CRM so Google bids toward deals rather than cheap leads.

If you are a national brand with several channels

An integrated shop such as Major Tom, or an established search firm such as Search Engine People, earns its fee when paid search, social, creative, and web have to move together. Ask how paid search is staffed inside the wider team, and how often a senior strategist reviews your account.

Questions to ask before you hire a Google Ads agency in Canada

Whichever names make your shortlist, put each one through the same questions, in this order:

1. Who will run my account day to day, and how many other accounts do they manage? The answer predicts results better than the agency's size or awards.
2. Can you show me a case study close to my category and budget? Ask what the result looked like six and twelve months later, not just at the peak.
3. Who owns the Google Ads and Merchant Center accounts? You should, from day one, with full admin access.
4. How will you handle my product feed? Titles, product types, custom labels, and disapprovals should be part of the job, not an upsell. Our piece on the product feed explains why.
5. What metric will you report against, and how often? Revenue, ROAS, or profit for e-commerce; qualified leads and pipeline for B2B.
6. What does leaving look like? Notice period, data access, and whether you keep the account history.

What to do with this list

Do not pick from a list, including this one, on name alone. Shortlist two or three that match your size and category, read their case studies through the links above, then run each through the five criteria at the top and the six questions just above. The right partner for your store is almost never the cheapest, and rarely the biggest, it is the one genuinely accountable to your numbers.

If you are comparing options in other markets too, we keep similar rankings for the USA, the UK, and Australia. And if you want a straight, no-obligation read on whether your current account is being managed well or quietly wasting spend, book a free audit call and we will show you exactly where it stands, whoever you end up hiring.

Frequently asked questions

How much does a Google Ads agency charge in Canada?

Most Canadian agencies charge either a flat monthly retainer or 10 to 20 percent of ad spend. Flat retainers commonly run CAD $500 to $2,500 per month for smaller accounts and CAD $1,500 to $4,000 for mid-market ones, with many agencies setting minimums between $750 and $3,500. Among the eight agencies here, Clutch minimum project sizes run from $1,000+ to $50,000+. The number matters less than the proportion: keep total management cost well under a third of your ad budget, or the math rarely works.

Which Google Ads agencies in Canada work in French?

On this list, the two Montreal agencies are the natural starting point. Rablab's site and Google Ads services are French-first with a full English version, and Webtmize publishes its site and case studies in both languages. Search Engine People also lists team members in Montreal. If French-language campaigns matter to you, ask to see ads and landing pages written natively in French rather than translated.

Does a Google Partner or Premier Partner badge matter?

It is a useful floor, not a ceiling. Google Partner status means the agency meets Google's thresholds for certification, spend, and account performance, and Premier Partner is the top tier by spend. It does not tell you who will run your account or whether they understand your margins. Treat it as one check among several, and verify it on the agency's own Google Partners profile.

Should I hire a Google Ads agency or a freelancer in Canada?

An agency gives you bench depth, process, and continuity cover if someone leaves. A freelancer or independent specialist gives you senior hands directly on the account, usually at a lower cost. For a growing e-commerce brand, the deciding question is not the label, it is whether the person actually making decisions in your account has real experience with Shopping, feeds, and Performance Max.

How do I know if my Google Ads agency is doing a good job?

Look for three things: they report on revenue, ROAS, or profit rather than clicks, they can explain what changed in the account last month and why, and they raise problems before you notice them. It also helps to know what a healthy target looks like for your margins; our piece on what counts as a good ROAS gives you the benchmark to hold them to.

What should I ask before signing with a Google Ads agency?

Ask how many accounts the person managing yours also manages, who owns the Google Ads and Merchant Center accounts, whether you keep the historical data if you leave, and what the notice period is. Ask them to walk through a real account they turned around, including what was broken and what they changed. Vague answers to any of these tell you more than a polished pitch deck.

Does my Google Ads agency need to be in Canada?

Not technically, no. Google Ads is managed entirely online, and a remote specialist can run a Canadian account as well as a local one, often at a much lower cost. Where local matters: bilingual campaigns for Quebec, in-person workshops, and category knowledge of the Canadian market. Where it does not: the day-to-day mechanics of feeds, bidding, and structure. Weigh which of those your business actually needs before paying a local premium for work that happens in a browser either way.