About Improtics
Built Different. Managed Better.
Improtics is a boutique Google Ads agency led by Vasant Chaudhary, based in Ahmedabad, India. A focused team of specialists managing e-commerce accounts globally with the kind of systems and rigor that most agencies cannot match.
The Founder's Story
Vasant Chaudhary
Founder, Improtics · Ahmedabad, India
Vasant Chaudhary founded Improtics in March 2022 with a simple belief - e-commerce brands deserve better Google Ads management. Not the kind where a junior runs your account while the senior takes the credit. The kind where every campaign gets deep, focused attention from specialists who actually understand the data.
From day one, the focus was on building proprietary systems and processes that ensure consistency across every account. The 5-Pillar Review System, ZenAds Lab, and a suite of custom tools were all built in-house to give our team an unfair advantage - the ability to manage accounts at a depth that most agencies simply cannot sustain.
Today, Improtics manages 50+ projects across 5 countries for agencies and e-commerce brands worldwide. Our approach is simple - combine deep Google Ads expertise with proprietary systems that ensure nothing falls through the cracks. Every account gets the same rigorous weekly process, regardless of size.
Our Philosophy
Systems-Powered Team
Our team is backed by proprietary review systems and automation tools that ensure every account gets the same rigorous weekly process. The result - the consistency of a large agency with the attention of a dedicated specialist.
Deep Work Over Meetings
Our mornings are blocked for deep analysis and system building. No calls before 2:30 PM IST. This is not rudeness - it is how we ensure every account gets our best thinking, not the distracted leftovers of a meeting-heavy day.
Results Over Reports
We would rather spend time finding a 30% efficiency gain than making a report look pretty. Reports matter - but they should reflect real work, not replace it. You will always know what we did and why.
The 5-Pillar Review System
This is our proprietary framework for managing Google Ads accounts. Every account goes through all five pillars every week. It is what allows a focused team to deliver the output of a large agency with specialist-level attention.
01
Campaign-Level Review
Every campaign is analyzed for performance trends, budget pacing, and bid strategy health. We look at 7-day and 30-day windows to separate noise from real signals. Each campaign gets a specific recommendation - increase, decrease, pause, restructure, or watch.
02
Account-Level Review
A top-down view of the entire account. Which campaigns are pulling weight? Which are dragging? How does the account compare to last month, last quarter? This catches structural issues that campaign-level reviews miss.
03
Search Term Review
The most underrated optimization in Google Ads. Every week we review search terms across all campaigns, identify irrelevant queries, competitors, and wrong-intent terms, and add them as negatives. This alone saves 10-30% of wasted spend for most accounts.
04
Growth Ideas
Not just maintaining - actively looking for expansion opportunities. New campaign types, untapped audiences, seasonal strategies, product feed improvements, impression share gaps. Fresh ideas every week, not just the same levers.
05
Deep Dive
Segment-level analysis - devices, locations, audiences, day-of-week, hour-of-day. Finding the hidden pockets of efficiency or waste that surface-level metrics miss. This is where the biggest wins often hide.
ZenAds Lab
We built ZenAds Lab - our proprietary tool - to automate the heavy lifting of Google Ads analysis. It pulls data directly from accounts, categorizes everything into performing, underperforming, and moderate buckets, and surfaces the decisions that need human judgment.
This is not a dashboard. It is an analysis engine that tells our team what changed, why it matters, and what to do about it. It is how we review every account weekly without anything slipping.
Performing
Scale and protect
Moderate
Investigate and optimize
Under
Fix or reallocate
Expertise & Background
Specializations
- E-commerce Google Shopping
- Performance Max for online stores
- Search campaign architecture
- Product feed optimization
- Google Ads Scripts automation
- Multi-country account management
Industries Served
- Fashion & Apparel
- Home & Kitchen
- Health & Wellness
- Sports & Outdoors
- Food & Beverage (D2C)
- Specialty Retail
Want to See This in Action?
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