1. Acceptance of Terms
By accessing and using the services provided by Improtics ("we", "us", "our"), you agree to be bound by these Terms of Service. If you do not agree with any part of these terms, please do not use our services.
2. Description of Services
Improtics provides the following digital advertising services:
- Google Ads Management - Full-service campaign setup, optimization, and ongoing management of Google Ads accounts.
- Google Ads Audits - Comprehensive analysis of existing Google Ads accounts with actionable recommendations.
- Consulting & Training - Strategic guidance, team training, and advisory services for Google Ads and paid media.
- Bing Ads Management - Campaign management for Microsoft Advertising (Bing Ads) accounts.
- White-Label Agency Partnerships - Google Ads delivery services for agencies under their own brand.
3. Payment Terms
All services are invoiced on a monthly basis unless otherwise agreed in writing. Payment is due within 15 days of the invoice date. Late payments may result in a temporary pause of services until the outstanding balance is settled.
Fees are agreed upon prior to commencement of services and documented in the service agreement or proposal. Any changes to scope or pricing will be communicated and agreed upon in writing before taking effect.
4. Service Delivery
All service engagements operate on a month-to-month basis unless a fixed-term agreement is explicitly signed. Either party may terminate the engagement with 30 days written notice.
Upon termination, we will provide a handover of all account access, active campaigns, and documentation to ensure a smooth transition. Any outstanding invoices remain payable regardless of termination.
5. Intellectual Property
Client-owned: All reports, performance data, ad copy created specifically for the client, and campaign strategies developed for the client's accounts belong to the client.
Improtics-owned: Internal tools, proprietary systems, scripts, automation frameworks, analysis methodologies, and templates used in service delivery remain the intellectual property of Improtics.
Clients receive full access to their campaign data and reports at all times. Upon termination, all client-specific assets will be transferred promptly.
6. Limitation of Liability
While we apply industry best practices and data-driven strategies, we cannot guarantee specific advertising results, including but not limited to: specific ROAS targets, conversion volumes, cost-per-acquisition thresholds, or revenue outcomes.
Advertising performance depends on many factors outside our control, including product-market fit, website quality, competitive landscape, seasonality, and platform algorithm changes. Our liability is limited to the fees paid for services in the month during which any issue arose.
7. Indemnification
You agree to indemnify and hold harmless Improtics, its owner, and contractors from any claims, damages, or expenses arising from your use of our services, your products or services, or any violation of these terms.
This includes any claims related to the content of advertisements run on your behalf, provided such content was approved by you or created based on information you supplied.
8. Confidentiality
Both parties agree to keep confidential any proprietary information shared during the engagement. This includes account performance data, business strategies, pricing information, and internal processes. This obligation survives termination of the service agreement.
9. Governing Law
These Terms of Service are governed by and construed in accordance with the laws of India. Any disputes arising from or related to these terms shall be subject to the exclusive jurisdiction of the courts in Ahmedabad, Gujarat, India.
10. Changes to Terms
We reserve the right to update these Terms of Service at any time. Changes will be posted on this page with an updated revision date. Continued use of our services after changes constitutes acceptance of the revised terms.
11. Contact
For any questions regarding these Terms of Service, please contact us at:
Email: vasant@improticsppc.com
Location: Ahmedabad, India