Case Studies

Real Accounts. Real Numbers.

Every result below is taken straight from the live Google Ads account. No projections, no rounding up. Seven representative engagements across the USA, UK and India, each shown with the actual dashboard.

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Google Ads account overview - Aug 2025 to Jan 2026 vs. prior year

Children's Footwear Brand · India

Children's Footwear Brand

Scaling Google Ads volume without sacrificing ROAS is one of the hardest things to do in e-commerce. Most accounts hit a ceiling where pushing more spend means watching the return drop. This brand broke that ceiling. By tightening product-level campaign structure and directing budget toward the highest-converting SKUs, the account more than doubled clicks and conversions year-over-year while holding a 6.34x return - proof that smart structure, not just more budget, drives sustainable growth.

The Challenge

A premium children's footwear brand wanted to scale its Google Ads volume aggressively while protecting a strong return on ad spend.

What We Did

Scaled spend deliberately while holding ROAS, growing clicks and conversions in tandem
Structured the account to push budget toward profitable, high-converting products
Maintained a high conversion value to cost ratio even as volume grew sharply

The Results

Aug 2025 to Jan 2026 vs. prior year: 575K clicks (up 256K) and 30.4K conversions (up 13K)
Conversion value of INR 17.7M on INR 2.79M spend, a 6.34x conversion value/cost ratio
Roughly doubled clicks and conversions year over year while keeping a strong ROAS

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Google Ads account overview

Apparel Brand · India

Apparel Brand

For Indian apparel brands, Google Ads often underdelivers because accounts are built too broadly - budgets spread thin across too many campaigns, with no clear signal to the algorithm about what actually converts. Restructuring around the brand's strongest product lines gave the algorithm what it needed. A focused account with cleaner data produced a 4x return on a lean budget, showing that for growing D2C brands, tighter structure consistently beats larger spend.

The Challenge

An India-based apparel brand needed to grow revenue while improving the return on its Google Ads spend.

What We Did

Restructured the account around the brand's best-performing product lines
Tightened campaign structure to push spend toward profitable revenue

The Results

Cost of roughly INR 1.13L over the period
Conversion value/cost of about 4.06x
Revenue of roughly INR 4.06L generated

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Google Ads account overview - Jan-Jun 2024 vs. prior year

Gun Accessories (Holsters) · USA

Gun Accessories (Holsters)

This account had been plateaued for years - not declining, just stuck. Revenue sat around $180K per month regardless of what was tried. The breakthrough came from diagnosing the real problem: a single Performance Max campaign was cannibalizing brand traffic, suppressing non-brand visibility, and masking the device-level split that was costing real money. Breaking the account into purpose-built campaigns - brand separated from non-brand, product categories separated from each other, desktop separated from mobile - gave each segment the right bidding environment. Revenue more than doubled to over $400K per month in under three years.

The Challenge

A leading gun holster company had hit a plateau. Despite consistent effort, they could not scale spend or conversions, and competitors were bidding aggressively on their brand terms.

What We Did

Split brand search by device after spotting a desktop vs. mobile CPC gap and a restrictive tCPA
Launched a dedicated PMax Brand campaign and excluded brand terms from all other PMax and Shopping campaigns
Segmented a single PMax campaign into multiple campaigns by top-performing product category
Built dedicated Search campaigns from converting PMax search themes

The Results

Started Oct 2021 at ~$180K/month revenue, surpassing $400K/month by May 2024 (more than doubled)
Jan-Jun 2024 vs. prior year: Cost $482K (up $232K)
Conversion value/cost 5.45x (up 1.06x)
Purchases/Sales $2.63M (up $1.53M); Avg CPC $0.98 (down $0.10)

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Google Ads account overview - Apr-May 2024 vs. prior year

Stationery (Branded Pens) · USA

Stationery (Branded Pens)

Most stationery accounts run one or two Shopping campaigns and hope the algorithm figures out the rest. This brand sold pens across a wide price range - from $20 to $200 - and a single campaign was averaging out the economics in a way that hurt both volume and return. The fix was segmentation: separate Performance Max campaigns by price tier, with budget weighted toward high-value products where the margin supported more aggressive bidding. Revenue grew 80% and ROAS improved at the same time - the combination you rarely see when scaling.

The Challenge

A USA stationery brand selling branded pens across multiple price ranges wanted to grow revenue while holding or improving ROAS, and to capture conversions from both shopping and non-shopping networks.

What We Did

Launched three PMax campaigns segmented by price range, with a larger budget on high-priced pens to lift AOV and ROAS
Created separate no-feed assets-only campaigns to capture non-shopping network conversions
Added prospecting YouTube and Display campaigns for brand awareness

The Results

Started Oct 2021 at ~$100K/month revenue, growing to over $240K/month by May 2024 (revenue up 80%+)
Apr-May 2024 vs. prior year: Cost $96.7K (up $37.6K)
Conversion value/cost 5.06x (up 0.63x), a 15% ROAS improvement
Purchases/Sales $490K (up $228K); Avg CPC $0.93 (up $0.19)

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Google Ads account overview - Jan-Jun 2024 vs. prior year

Hardware & Construction · USA

Hardware & Construction

Hardware e-commerce has a specific Google Ads problem: large catalogs with overlapping products that cannibalize each other inside Performance Max. When multiple campaigns bid on the same screws and fasteners, Google pits them against each other, inflates CPCs, and gives you confusing data. The structural fix - clean product segmentation so each product lived in exactly one campaign - restored auction hygiene and gave each product its own optimized environment. Revenue grew 40% despite CPCs rising 31% industry-wide, because structure protected margin where a less organized account would have been crushed by the CPC increase.

The Challenge

A USA hardware company selling screws and construction products had internal product conflicts across multiple PMax campaigns, historically weak non-branded campaigns, and low visibility on certain products.

What We Did

Re-segmented products so each one was uniquely positioned in its own campaign, removing internal conflicts
Rebuilt non-branded campaigns from past-data analysis, reaching 2.8x ROAS
Launched new campaigns for under-exposed products plus a DSA campaign delivering over 2x ROAS

The Results

Started Apr 2023 at ~$60K/month revenue, growing to over $85K/month by May 2024 (+40%)
Jan-Jun 2024: +14% revenue vs. prior year despite a 31% YoY Avg CPC increase from rising competition
Cost $128K; Conversion value/cost 3.34x; Avg CPC $1.65

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Google Ads account overview - Apr-Aug 2023

eBike Brand - New Account Launch & Scale · UK

eBike Brand - New Account Launch & Scale

Launching a Google Ads account for a new brand is harder than it looks. There is no conversion history, no audience data, and no signal for the algorithm to work with. The standard mistake is launching Performance Max immediately and wondering why it does not work. The right sequence matters: start with Search and Standard Shopping to collect real conversion data at controlled CPCs, then transition to Performance Max once the account has enough signal to bid intelligently. This UK eBike brand hit 5.72x ROAS and over £33,000 per month by month five - from nothing.

The Challenge

A new UK eBike business with a fresh Google Ads account needed to build an online presence and scale revenue from scratch while keeping a healthy ROAS from day one.

What We Did

Full account setup with website analysis and competitor research
Structured launch: Search Brand, Non-Branded Search and Standard Shopping campaigns
Transitioned Standard Shopping to Performance Max as conversion data accumulated

The Results

By month five: over 5.5x ROAS and over £33,000/month revenue, built from zero
Apr-Aug 2023: Purchases/Sales £55.5K; Conversion value/cost 5.72x
Avg CPC £0.43; Cost £9.7K

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Google Ads account overview - first 14 days

Portable Power Solutions - New Account Launch · UK

Portable Power Solutions - New Account Launch

The first two weeks of a new Google Ads account are critical - and usually wasted. Most agencies launch conservatively, wait for data, and deliver results in month two or three. This UK portable power brand needed early traction, so the launch included add-to-cart and checkout events as secondary conversion actions alongside purchases. This seeded the algorithm with real user signals from day one rather than waiting for purchases to accumulate. The result: over £4,000 in revenue and 4x ROAS in the first 14 days. A clean proof that a structured launch beats a cautious one.

The Challenge

A new UK portable power brand with no Google Ads history needed quick traction: a fast online presence, early sales, and data to inform future optimization.

What We Did

Robust account setup with website analysis and competitor research
Structured launch: Search Brand, Non-Branded Search and Standard Shopping campaigns
Included purchases and add-to-carts as conversion actions early to accelerate data collection

The Results

First 14 days generated over £4,000 revenue at over 4x ROAS from a brand-new account
Cost £1.21K; Clicks 2.57K
Purchases/Sales £4.12K; Avg CPC £0.47

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Google Ads account overview - Jan 1-Jun 27, 2024

Japanese Loungewear · USA

Japanese Loungewear

A 9x ROAS on a $380K revenue account is not a lucky month - it is the output of two years of disciplined management. This Japanese loungewear brand had been managed since August 2022, and the gains compounded through consistent structural improvements: price-tier segmentation in Performance Max, dedicated campaigns for top-selling collections, and broad match brand keywords tested only after the account had the conversion depth to support them safely. The 70% revenue growth came with a 70% ROAS improvement - the kind of result that only happens when every optimization decision is made with both volume and efficiency in mind.

The Challenge

A USA brand specializing in Japanese loungewear, managed since August 2022, wanted to increase revenue and improve ROAS.

What We Did

Segmented PMax campaigns by price, weighting budget toward high-priced products
Launched dedicated PMax campaigns for top-performing collections
Tested broad match keywords in the brand campaign, leveraging the account's data depth

The Results

Jan-Jun 2024 vs. prior year: revenue up 70%, reaching $380K
ROAS up 70% to a conversion value/cost ratio of 9.09x
Cost $41.8K (up $561); Conversion value $380K (up $158K); Avg CPC $0.69 (down $0.09)

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