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Tools for e-commerce Google Ads

The calculators we use with our own clients, free and ungated. No signup, no email wall - put your numbers in and get an answer.

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Break-Even ROAS Calculator

The ROAS you actually need to break even, from real contribution margin rather than the flattering gross number. Includes your maximum CPA, a profit grid across every spend and ROAS combination, and a scaling projection that shows where marginal ROAS stops paying.

Break-even ROAS and CPA
Profit at every spend level
Marginal vs blended ROAS

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