Free tools
The calculators we use with our own clients - e-commerce and lead gen - free and ungated. No signup, no email wall - put your numbers in and get an answer.
The ROAS you actually need to break even, from real contribution margin rather than the flattering gross number. Includes your maximum CPA, a profit grid across every spend and ROAS combination, and a scaling projection that shows where marginal ROAS stops paying.
The most you can pay for a lead, a qualified prospect and a customer before ads lose money - priced off real profit per customer rather than the flattering deal-value number, with junk leads counted. Includes a profit grid across every spend and CPL combination, and a scaling projection where lead costs rise and lead quality slips.
Ten questions you can answer from memory, scored into a prioritised diagnosis of what is most likely costing you money. Ordered the way a real audit runs: measurement first, because every finding below it is unreliable until conversions can be trusted. No account access and no email required.
A free audit call walks through your actual margins, wasted spend and scaling headroom straight from your Google Ads account. No pitch, no pressure.