For Ecommerce Brands
Ecommerce Google Ads Agency for D2C Brands
An ecommerce Google Ads agency that runs on product feeds, Shopping campaign structure, and Performance Max. Not generalists - specialists who think in ROAS against your margin, not clicks.
$30M+
Managed Ad Spend
$90M+
Revenue Generated
50+
Accounts Managed
4x+
Average ROAS
Trusted by brands worldwide
The Reality for Most Brands
If any of these sound familiar, you are not alone. These are the exact problems we solve every day.
Rising CPCs, Flat Revenue
Costs keep going up but sales do not follow. Your ROAS is shrinking and you are not sure why or what to change. Smart Shopping used to work but now everything feels off.
Agency Disappointment
You have tried 1-2 agencies already. Generic strategies, junior account managers, no real understanding of your products or margins. Reports that say nothing useful.
Wasted Ad Spend
Money going to irrelevant search terms, wrong products getting impressions, Performance Max running wild with no control over where budget goes.
Ecommerce Ads Done Right
Every campaign type we run is built specifically for online stores. Not lead gen templates repackaged for ecommerce.
Google Shopping
Product feed optimization, campaign segmentation by performance, custom labels for margin-based bidding, and granular search term management.
- Feed title and description optimization
- Product-level profitability analysis
- Brand vs. non-brand segmentation
Performance Max
Structured asset groups, audience signals that actually work, and ongoing monitoring to prevent PMax from wasting budget on irrelevant placements.
- Network breakdown analysis
- Brand exclusion and cannibalization prevention
- Search term monitoring for PMax leaks
Search Campaigns
Intent-driven keyword strategy, tight ad group structures, and continuous search term refinement to capture high-intent buyers.
- Phrase + Exact match coverage
- Weekly negative keyword updates
- Ad copy testing with RSA best practices
Product Feed Optimization
Your product feed is the foundation of Shopping and PMax performance. We optimize titles, descriptions, categories, and attributes.
- Keyword-rich product titles
- GMC disapproval monitoring
- Custom label strategy for bidding control
How We Run Ecommerce Accounts
Most accounts we take over have the same shape. One Performance Max campaign carries the whole store, brand and non-brand traffic are mixed together, and the product feed has not been touched since launch. The account runs, but nobody can say which products actually make money. Our first job is making it legible: brand separated from non-brand, campaigns split by product category or price tier, and a feed rebuilt so Google understands what it is selling. The thinking behind that build is documented in our ecommerce Google Ads strategy guide.
Structure follows the catalog, not a template. A store with 40 SKUs and one hero product needs a different build from a 4,000 SKU catalog, and the right split between Shopping, Performance Max and Search changes with it. When those campaign types overlap, they end up bidding against each other, and that stays invisible until someone checks the search terms. We wrote up how we decide between them in PMax vs Shopping vs Demand Gen.
Measurement comes before scaling. Many Shopify accounts we audit report more revenue in Google Ads than the store actually took, usually from duplicate purchase events or add-to-cart values counted as sales. A bidding algorithm trained on inflated numbers makes confidently wrong decisions with your budget. We reconcile conversion values against real orders first, then set targets from your break-even ROAS rather than a generic benchmark. If your store runs on Shopify, our conversion tracking guide covers the usual failure points.
After that it is disciplined weekly iteration, not set-and-forget: the five-pillar review below, search term pruning, and budget moved toward what is profitably scaling. Nothing exotic, done consistently.
Want a Google Ads partner who lives in product feeds?
Book a free call or get a no-obligation audit of your ecommerce account.
The 5-Pillar Review System
Every week, your account goes through our proprietary five-pillar review system. This is not "set and forget" management. This is active, structured optimization.
1
Campaign Review
Trend analysis, pacing, bid strategy recommendations
2
Account Review
Big-picture structural health check
3
Search Terms
Find and eliminate wasted spend
4
Growth Ideas
Identify scaling opportunities
5
Deep Dive
Segment-level analysis for hidden wins
What Brands Achieve
Verified results pulled straight from real client accounts.
9.09x
ROAS
Japanese Loungewear - USA
Revenue and ROAS both up 70% year over year, reaching a 9.09x conversion value/cost ratio on $380K revenue.
80%+
Revenue Growth
Stationery (Branded Pens) - USA
Grew from ~$100K to over $240K monthly revenue and lifted ROAS 15% with price-segmented PMax.
+40%
Revenue Growth
Hardware & Construction - USA
Monthly revenue up from ~$60K to over $85K by removing PMax product conflicts and rebuilding non-branded campaigns.
The same playbook, applied in other accounts:
- A children's footwear brand in India roughly doubled clicks and conversions year over year while holding a 6.34x ROAS.
- A US gun accessories store broke a years-long plateau at ~$180K/month and passed $400K/month by separating brand from non-brand and splitting campaigns by category and device.
- A UK eBike brand went from a brand-new account to over 5.5x ROAS and £33K/month revenue by month five.
- A UK portable power brand generated over £4,000 revenue at 4x+ ROAS in the first 14 days of a brand-new account.
Every figure comes from a real account screenshot, documented on the case studies page.
Who We Work Best With
An honest fit check saves both of us a discovery call. This is who gets the most out of working with us, and who does not.
A good fit
- Ecommerce and D2C brands that need Shopping, Performance Max and product feed depth, not generalist keyword management
- Brands whose account has plateaued, or whose conversion tracking or product feed is suspected to be wrong
- Founders who want straight answers on margin and ROAS rather than vanity reporting
Not a good fit
- •Businesses wanting social-only or SEO-only work; the focus here is Google Ads and Microsoft Ads
- •Anyone shopping for the cheapest possible management fee rather than senior attention on the account
- •Brands that need ad creative produced for them; we work with the product assets you already have
Frequently Asked Questions
How much should an ecommerce brand spend on Google Ads?
It depends on your margins and goals, but Google's algorithm optimizes best once monthly spend supports enough conversion data, especially for Performance Max. The more important number is your target ROAS, set above your break-even point. We help you calculate both before scaling.
What is a good ROAS for an ecommerce store?
There is no universal figure. A high-margin brand can profit at 2.5x ROAS, while a low-margin brand may need 4x or more just to break even. We work out your true break-even ROAS from your cost of goods, then target a profitable level above it.
Which campaign types work best for ecommerce?
For most product brands, Shopping through Performance Max is the biggest revenue driver, supported by Brand Search, Non-Brand Search, and Remarketing. Your product feed quality often matters more than your bids.
Why are my Google Shopping campaigns not profitable?
Usually weak product feed titles, missing negative keywords, no campaign structure, or conversion tracking that overstates revenue. Our free audit pinpoints exactly where the budget is leaking.
How long before I see results from Google Ads?
Expect roughly 30 to 45 days to reach a stable baseline as the account gathers data, then 2 to 3 months of optimization to see what it can really do. Patience plus disciplined weekly management is what compounds.
How do I choose an ecommerce Google Ads agency?
Ignore the badge wall and ask three things: who will actually work in your account day to day, who does the product feed work, and what happens to the account if you leave. A specialist agency answers all three in one call. Our answers: senior attention on every account, feed work done in-house, and the account and its data stay yours from day one.
Do you work with Shopify stores?
Yes, most stores we manage run on Shopify or WooCommerce. The most common first fix is conversion tracking: duplicate purchase events and inflated revenue values are widespread, and no amount of optimization works when the input numbers are wrong.
Which countries do you work in?
Most of our accounts are in the USA, UK, Canada, Australia and India. CPCs and order values move a lot between markets, so we set ROAS targets per country rather than copying one number everywhere.
Let's Find Out What's Possible
Get a free 90-point audit of your Google Ads account. We will show you exactly where money is being wasted and what to fix first.
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