For E-commerce Brands
Google Ads for E-commerce & D2C Brands: Scale Profitable Growth
Shopping campaigns, Performance Max, and Search ads built specifically for e-commerce. Not generalists - a focused team of specialists who live in product feeds and ROAS targets.
$30M+
Managed Ad Spend
$90M+
Revenue Generated
50+
Accounts Managed
4x+
Average ROAS
Trusted by brands worldwide
The Reality for Most Brands
If any of these sound familiar, you are not alone. These are the exact problems we solve every day.
Rising CPCs, Flat Revenue
Costs keep going up but sales do not follow. Your ROAS is shrinking and you are not sure why or what to change. Smart Shopping used to work but now everything feels off.
Agency Disappointment
You have tried 1-2 agencies already. Generic strategies, junior account managers, no real understanding of your products or margins. Reports that say nothing useful.
Wasted Ad Spend
Money going to irrelevant search terms, wrong products getting impressions, Performance Max running wild with no control over where budget goes.
E-commerce Ads Done Right
Every campaign type we run is built specifically for online stores. Not lead gen templates repackaged for e-commerce.
Google Shopping
Product feed optimization, campaign segmentation by performance, custom labels for margin-based bidding, and granular search term management.
- Feed title and description optimization
- Product-level profitability analysis
- Brand vs. non-brand segmentation
Performance Max
Structured asset groups, audience signals that actually work, and ongoing monitoring to prevent PMax from wasting budget on irrelevant placements.
- Network breakdown analysis
- Brand exclusion and cannibalization prevention
- Search term monitoring for PMax leaks
Search Campaigns
Intent-driven keyword strategy, tight ad group structures, and continuous search term refinement to capture high-intent buyers.
- Phrase + Exact match coverage
- Weekly negative keyword updates
- Ad copy testing with RSA best practices
Product Feed Optimization
Your product feed is the foundation of Shopping and PMax performance. We optimize titles, descriptions, categories, and attributes.
- Keyword-rich product titles
- GMC disapproval monitoring
- Custom label strategy for bidding control
Want a Google Ads partner who lives in product feeds?
Book a free call or get a no-obligation audit of your e-commerce account.
The 5-Pillar Review System
Every week, your account goes through our proprietary five-pillar review system. This is not "set and forget" management. This is active, structured optimization.
1
Campaign Review
Trend analysis, pacing, bid strategy recommendations
2
Account Review
Big-picture structural health check
3
Search Terms
Find and eliminate wasted spend
4
Growth Ideas
Identify scaling opportunities
5
Deep Dive
Segment-level analysis for hidden wins
What Brands Achieve
Verified results pulled straight from real client accounts.
9.09x
ROAS
Japanese Loungewear - USA
Revenue and ROAS both up 70% year over year, reaching a 9.09x conversion value/cost ratio on $380K revenue.
80%+
Revenue Growth
Stationery (Branded Pens) - USA
Grew from ~$100K to over $240K monthly revenue and lifted ROAS 15% with price-segmented PMax.
+40%
Revenue Growth
Hardware & Construction - USA
Monthly revenue up from ~$60K to over $85K by removing PMax product conflicts and rebuilding non-branded campaigns.
Frequently Asked Questions
How much should an e-commerce brand spend on Google Ads?
It depends on your margins and goals, but Google's algorithm optimizes best once monthly spend supports enough conversion data, especially for Performance Max. The more important number is your target ROAS, set above your break-even point. We help you calculate both before scaling.
What is a good ROAS for an e-commerce store?
There is no universal figure. A high-margin brand can profit at 2.5x ROAS, while a low-margin brand may need 4x or more just to break even. We work out your true break-even ROAS from your cost of goods, then target a profitable level above it.
Which campaign types work best for e-commerce?
For most product brands, Shopping through Performance Max is the biggest revenue driver, supported by Brand Search, Non-Brand Search, and Remarketing. Your product feed quality often matters more than your bids.
Why are my Google Shopping campaigns not profitable?
Usually weak product feed titles, missing negative keywords, no campaign structure, or conversion tracking that overstates revenue. Our free audit pinpoints exactly where the budget is leaking.
How long before I see results from Google Ads?
Expect roughly 30 to 45 days to reach a stable baseline as the account gathers data, then 2 to 3 months of optimization to see what it can really do. Patience plus disciplined weekly management is what compounds.
Let's Find Out What's Possible
Get a free 90-point audit of your Google Ads account. We will show you exactly where money is being wasted and what to fix first.
Get Your Free Audit