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Improtics

Expert Google Ads management for e-commerce brands and agencies worldwide. Built on systems, powered by results.

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For E-commerce Brands

Google Ads for E-commerce & D2C Brands: Scale Profitable Growth

Shopping campaigns, Performance Max, and Search ads built specifically for e-commerce. Not generalists - a focused team of specialists who live in product feeds and ROAS targets.

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$30M+
Managed Ad Spend
$90M+
Revenue Generated
50+
Accounts Managed
4x+
Average ROAS

Trusted by brands worldwide

Vinod Cookware
Aluminate Life
ONYC
Rooted for Good
Erobold
E-commerce brand managed by Improtics
Vinod Cookware
Aluminate Life
ONYC
Rooted for Good
Erobold
E-commerce brand managed by Improtics

The Reality for Most Brands

If any of these sound familiar, you are not alone. These are the exact problems we solve every day.

Rising CPCs, Flat Revenue

Costs keep going up but sales do not follow. Your ROAS is shrinking and you are not sure why or what to change. Smart Shopping used to work but now everything feels off.

Agency Disappointment

You have tried 1-2 agencies already. Generic strategies, junior account managers, no real understanding of your products or margins. Reports that say nothing useful.

Wasted Ad Spend

Money going to irrelevant search terms, wrong products getting impressions, Performance Max running wild with no control over where budget goes.

E-commerce Ads Done Right

Every campaign type we run is built specifically for online stores. Not lead gen templates repackaged for e-commerce.

Google Shopping

Product feed optimization, campaign segmentation by performance, custom labels for margin-based bidding, and granular search term management.

  • Feed title and description optimization
  • Product-level profitability analysis
  • Brand vs. non-brand segmentation

Performance Max

Structured asset groups, audience signals that actually work, and ongoing monitoring to prevent PMax from wasting budget on irrelevant placements.

  • Network breakdown analysis
  • Brand exclusion and cannibalization prevention
  • Search term monitoring for PMax leaks

Search Campaigns

Intent-driven keyword strategy, tight ad group structures, and continuous search term refinement to capture high-intent buyers.

  • Phrase + Exact match coverage
  • Weekly negative keyword updates
  • Ad copy testing with RSA best practices

Product Feed Optimization

Your product feed is the foundation of Shopping and PMax performance. We optimize titles, descriptions, categories, and attributes.

  • Keyword-rich product titles
  • GMC disapproval monitoring
  • Custom label strategy for bidding control

The 5-Pillar Review System

Every week, your account goes through our proprietary five-pillar review system. This is not "set and forget" management. This is active, structured optimization.

1

Campaign Review

Trend analysis, pacing, bid strategy recommendations

2

Account Review

Big-picture structural health check

3

Search Terms

Find and eliminate wasted spend

4

Growth Ideas

Identify scaling opportunities

5

Deep Dive

Segment-level analysis for hidden wins

What Brands Achieve

Verified results pulled straight from real client accounts.

9.09x
ROAS

Japanese Loungewear - USA

Revenue and ROAS both up 70% year over year, reaching a 9.09x conversion value/cost ratio on $380K revenue.

80%+
Revenue Growth

Stationery (Branded Pens) - USA

Grew from ~$100K to over $240K monthly revenue and lifted ROAS 15% with price-segmented PMax.

+40%
Revenue Growth

Hardware & Construction - USA

Monthly revenue up from ~$60K to over $85K by removing PMax product conflicts and rebuilding non-branded campaigns.

See the full case studies

Let's Find Out What's Possible

Get a free 90-point audit of your Google Ads account. We will show you exactly where money is being wasted and what to fix first.

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