Ten questions you can answer from memory or a two-minute look at your account. You get a prioritised diagnosis: what is most likely costing you money, and the order a real audit would fix it in. No account access, no email.
Question 1 of 10
This changes which checks matter, so it comes first.
No. It works entirely from your answers, and nothing is sent anywhere. That is also its limit: it points at the right places to look, but it cannot see your actual numbers. For that you need someone in the account.
Each finding carries a weight based on how much money it typically costs. Anything that makes your reported numbers untrustworthy, like unverified conversion tracking or brand demand blended into other campaigns, is weighted heaviest, because every other decision depends on those being right.
Because a real audit does. Smart bidding optimises toward whatever it is told is a conversion, so if that signal is wrong the campaign is executing a broken instruction perfectly. Every finding below tracking is unreliable until tracking is verified.
Work top down. The findings are ordered so that fixing the first makes the rest measurable, which is not the same as fixing whatever looks easiest. Each finding names a specific next action and, where we have written one, links to the guide covering it.