Blog
Google Ads insights for agencies and e-commerce brands. Real strategies from real accounts - no theory, no fluff.
Practical insights from managing 20+ accounts. No fluff, no spam - just strategies that work.
How solar installers make Google Ads profitable on $15k-40k installs: qualifying landing pages, negatives against free-solar bait, and offline lead scoring.
How remodelers win $20k-80k projects on Google Ads: kitchen vs bath campaign splits, budget-qualified forms, signed-contract tracking, and financing.
How movers win on Google Ads: local vs long-distance campaign splits, fast quote turnaround, DOT-number trust, seasonal budget surges, and booked-move math.
How restoration companies make $80-300 CPCs pay: water, fire, and mold campaign splits, 24/7 answer rates, insurance-job economics, and booked-job tracking.
How electrical contractors win on Google Ads: emergency vs planned campaign splits, a dedicated EV charger campaign, LSA plus Search, and license-led ad copy.
How pest control companies win on Google Ads: CPA targets on first-year contract value, campaigns split by pest, seasonal budget surges, and LSA plus Search.
How law firms make Google Ads profitable at $50-500 per click: practice-area structure, call and intake tracking, signed-case economics, LSAs, and the mistakes that burn retainers.
How plumbing companies win on Google Ads: emergency vs planned campaign splits, call-first tracking, Local Services Ads, tight geo targeting, and cost per booked job math.
How roofers make Google Ads profitable on $10k+ jobs: replacement vs repair vs storm campaigns, inspection-based tracking, storm-season budget surges, and honest cost per signed contract math.
How therapy and mental health practices generate qualified client enquiries with Google Ads: service-line structure, compliant keywords, capacity-led campaigns, and CPA measured by conversion time.
How laundromats, pickup services and commercial laundry providers generate leads with Google Ads: per-service structure, near-me intent, B2B contract campaigns, and honest per-line CPA.
How interior designers use Google Ads to win qualified, high-budget projects instead of tyre-kickers. Intent, geography, lead scoring, and the math that matters.
How med spas book more botox, filler, and laser appointments with Google Ads. Treatment intent, healthcare ad policy, call and booking tracking, and cost per booked client.
How dental clinics win high-value implant and Invisalign cases and emergency patients with Google Ads. Call tracking, map pack synergy, and cost per new patient.
How HVAC companies win emergency and seasonal jobs with Google Ads and Local Services Ads. Google Guaranteed, call tracking, service-area targeting, and cost per booked job.