Short version: I am Vasant Chaudhary, a Google Ads freelancer with 5+ years of experience managing 50+ accounts across the US, UK, and India. I have run over $30M in ad spend and generated $90M+ in revenue for e-commerce brands and agency partners, with a focus on Google Shopping, Performance Max, and product feed management. This page explains who I am, how I work, who I am a good fit for, and how to start a conversation if you need a senior Google Ads specialist rather than a generalist or a volume shop.
If you already know you need a hands-on Google Ads freelancer and want to talk specifics, book a free audit here. If you want the full picture first, read on.
Who I am
My name is Vasant Chaudhary. I am a Google Ads freelancer based in Ahmedabad, India, working with e-commerce brands and agencies globally. I started in Google Ads more than five years ago, went full time as an independent specialist, and have deliberately kept the operation small and senior. When you work with me, the person planning your strategy is the same person in the account making the changes. There is no junior running templates behind a founder who sold you the engagement.
Over that time I have managed more than 50 accounts and over $30M in ad spend, which has generated more than $90M in tracked revenue for the businesses I work with. Those numbers matter less than the pattern behind them: I focus on a narrow discipline, e-commerce Google Ads, and I go deep rather than wide.
What a Google Ads freelancer actually does
A Google Ads freelancer is an individual specialist who manages your account directly, rather than a team-based agency or an in-house hire. The upside of working with a freelancer is focus and accountability: your account is not one of forty spread across a junior manager, and the person you talk to is the person doing the work. The trade-off is that a freelancer is one person, so the right freelancer is one who has systems and reliability, not just skill.
In practice, my day-to-day work on an account includes campaign structure decisions, product feed review and optimization, Performance Max and Shopping management, search term review, bid and budget adjustments tied to profit rather than clicks, conversion tracking checks, and reporting that a business owner can actually read. If you want the fuller buyer-side view of the model, I wrote a complete guide on how to hire a Google Ads freelancer.
What I specialize in
E-commerce and product feeds
E-commerce Google Ads runs on a product feed. If the feed is poorly structured, no amount of campaign management fixes the ceiling it creates. Feed management is one of the first things I audit and one of the levers I use most, because it is the one most generalists ignore. I wrote about why in the product feed most accounts ignore.
Performance Max and Shopping
Most of the accounts I run lean on Performance Max, Standard Shopping, or both. Running these well means knowing how to structure asset groups, when to add brand exclusions, how to stop PMax cannibalizing Shopping, and how to read the limited reporting Google gives you. My view on how these campaign types fit together is in PMax vs Standard Shopping vs Demand Gen.
Profit, not vanity metrics
I optimize toward profit, not toward a ROAS number that looks good on a report. A 4x ROAS on a thin-margin product can be a losing campaign, and a 2x ROAS on a high-margin one can be excellent. I work from your margin and break-even, which I explain in what is a good ROAS for e-commerce.
How I work
My process is documented and consistent, which is what makes a one-person operation reliable rather than risky. Here is what working with me looks like in practice.
The first 30 days
A new account starts with a conversion tracking audit to verify purchases are firing correctly, a product feed review, a campaign structure decision based on your catalog and margins, and a baseline of the numbers we will measure against. I do not touch budgets aggressively before I understand what the account is actually doing.
Ongoing management
After the setup, the account runs on a steady cadence: regular search term review, budget and bid adjustments driven by profit, feed maintenance, and monthly reporting written in plain language. You always know what changed and why.
Communication
I work async by default, with defined response times, which is what makes working across time zones straightforward for my US and UK clients. Real-time calls are reserved for onboarding and monthly reviews. The location of the person optimizing your campaigns does not change the quality of the work, and for agency partners it is invisible by design.
What working with me looks like in practice
Process descriptions are easy to write, so here is a concrete example of how I actually operate. A common situation: an e-commerce brand comes to me with a Performance Max campaign that looks fine on the surface, a 4x ROAS on the report, but flat revenue and no idea why it will not scale.
The first thing I check is not the campaign, it is the tracking. More often than you would expect, add-to-cart or begin-checkout actions are being counted as conversion value, which inflates the ROAS and hides the real picture. Once that is clean, I look at the feed, because a Performance Max campaign is only as good as the product data feeding it. Then I look at whether PMax is quietly spending on brand searches the business would have won for free, which is one of the most common ways a "good" ROAS is really just Google taking credit for existing demand.
By the time I have worked through tracking, feed, and brand traffic, I usually have a clear answer to why the account is stuck, and it is rarely the thing the brand assumed. That diagnostic sequence, run before touching budgets, is the difference between a specialist and someone who just raises spend and hopes. It is also why I insist on a proper audit before making promises.
Freelancer vs agency vs in-house at a glance
Here is the honest comparison from a business owner's point of view, so you can see where a freelancer like me fits.
| Factor | Freelancer (me) | Agency | In-house hire |
|---|---|---|---|
| Who runs the account | The specialist you hired, directly | Often a junior under a senior | Your employee |
| Cost | Low to mid, scope-based | Mid to high, fixed | Highest (salary plus overhead) |
| Depth on one discipline | High (I only do Google Ads) | Varies | Varies with the hire |
| Flexibility if needs change | High, month to month | Often locked in | Low, fixed cost |
| Best when | You want senior, hands-on e-commerce management | You need a large multi-channel team | You have 15+ stable accounts |
No model is universally best. A freelancer is the strongest fit when you want senior attention on an e-commerce account without the overhead of an agency or the fixed cost of a hire.
Who I am a good fit for
- E-commerce brands running Google Shopping or Performance Max who want senior attention and profit-focused management, not a set-and-forget account.
- Agencies who need a reliable white-label Google Ads specialist behind their brand, with reporting built for client-facing use. More on that in why agencies outsource Google Ads.
- Businesses that have been burned by a volume shop or a generalist and want someone who goes deep on one discipline.
Who I am not the right fit for
I am honest about this because the wrong fit helps neither of us. I am not the right choice if you need a large team for in-person client calls in US business hours, if you want the cheapest possible option regardless of depth, or if your accounts are primarily lead-gen and local service rather than e-commerce. If you need a multi-channel provider covering SEO and social alongside PPC, I am not that either. I do one thing, Google Ads for e-commerce and growth brands, and I do it with the depth that comes from years of focus.
Freelancer, consultant, or agency?
If you are still deciding which delivery model fits your business, that is a fair question and the answer is not always a freelancer. I broke the three options down honestly in Google Ads consultant vs agency vs freelancer, including the situations where an agency is genuinely the better call. For a business that wants senior, hands-on, profit-focused management of an e-commerce account without the overhead of an agency, a specialist freelancer is usually the strongest match.
Frequently asked questions
What does a Google Ads freelancer cost?
It varies by scope and region. My fee structure reflects an India-based cost base, which is meaningfully lower than comparable US or UK specialists for genuinely senior work. The right way to price it is around the scope of your account rather than a flat rate, so the honest answer is that we work it out based on what your account actually needs.
Do you work with clients outside India?
Yes. Most of my work is with e-commerce brands and agencies in the US and UK, managed async with defined response times. The time-zone difference is a non-issue for the vast majority of Google Ads work, which does not require real-time collaboration.
Will you work as a white-label partner behind my agency?
Yes. A large part of what I do is white-label management where your clients only ever see your brand. Reports go out under your logo, your name is on the account, and I stay invisible by design.
How many accounts do you take on at once?
Deliberately few. The whole point of hiring a senior freelancer is that your account gets real attention, so I cap how many I run rather than stacking them the way a volume shop does. If I do not have the capacity to do your account justice, I will tell you rather than take it on and spread myself thin.
What happens if I want to leave?
Your account and data stay yours, always, housed in your own Google Ads account rather than locked inside mine. I work month to month after an initial runway, so there is no hostage situation. A good freelancer keeps you by doing good work, not by trapping you in a contract.
How do I know your work is any good?
Ask me to look at one of your accounts. A free audit is the most honest signal I can give you: I will review your current setup and tell you plainly where the gaps are, whether or not you decide to work with me.
Start a conversation
If you are looking for a Google Ads freelancer who goes deep on e-commerce, thinks in profit, and runs a documented, senior-led process, I would be glad to talk. Book a free audit and I will review one of your accounts and give you a straight assessment. You can also learn more about my background here, or get in touch directly.