| Revenue Growth: Increased monthly revenue from approximately $170K to over $380K. Growth Rate: Achieved over 120% increase in monthly revenue within a 2-year period. |
Strategies Implemented:
- Device-Specific Brand Campaigns: Split brand campaigns into mobile and desktop, optimizing bids per device, which doubled brand campaign spend and revenue.
- Dedicated Brand Performance Max Campaign: Launched a PMax campaign focused solely on brand terms while excluding them from other campaigns, effectively capturing more brand conversions on shopping network.
- Segmented PMax Campaigns by Product Category: Created separate PMax campaigns for top product categories, improving targeting and scalability.
- New Search Campaigns from PMax Insights: Identified high-performing keywords from PMax data and launched dedicated search campaigns, maximizing conversions from valuable search terms.
