Client: USA-based company specializing in Japanese loungewear.
Challenge:
- Increase Revenue: Boost overall sales figures.
- Improve ROAS: Enhance return on ad spend efficiency.
Strategies Implemented:
- Segmented PMax Campaigns by Price: Divided Performance Max campaigns into high-priced and low-priced product categories, allocating a larger budget to high-priced items to increase revenue and ROAS.
- Targeted PMax Campaigns for Specific Collections: Launched dedicated PMax campaigns for top-performing collections, focusing efforts on the most successful products to drive growth.
- Broad Match Keywords in Brand Campaign: Tested broad match keywords in the brand campaign to capture a wider range of relevant searches, leveraging substantial account data to improve performance.
Outcome:
- Revenue Growth: Increased revenue by over 66%, reaching approximately $361K in the first half of 2024 compared to the same period in the previous year.
- ROAS Improvement: Improved ROAS by over 66%, achieving a conversion value/cost ratio of 8.64x.
- Cost Efficiency: Maintained efficient ad spend with a slight increase, significantly boosting revenue and ROAS.
