Client: UK-based online retailer selling multiple branded eBikes.
Challenges:
- New Market Entry: Establish a strong online presence from scratch.
- Revenue Growth: Achieve significant revenue in a shorter period.
- Maintain Healthy ROAS: Ensure a strong return on ad spend from the outset.
Strategies Implemented
- Comprehensive Account Setup: Optimized the website for conversions through website analysis and identified effective strategies and market opportunities via competitor research.
- Initial Campaign Structure: Launched a Search Brand Campaign to capture brand-specific searches, a Non-Branded Search Campaign to attract customers searching for general eBike terms, and a Standard Shopping Campaign to showcase eBikes in Google Shopping results.
- Transition to Performance Max (PMax): After gathering conversion data, transitioned the shopping campaign to PMax for data-driven optimization, leveraging automated optimization across Google networks for enhanced targeting.
