Boosting Revenue for a Stationery Brand

• Revenue Growth: Increase revenue while maintaining or improving ROAS.
• Budget Allocation: Balance ad spend across various pen price ranges.
• Network Coverage: Capture conversions from both shopping and non-shopping networks.

Strategies Implemented:

1. Segmented PMax Campaigns by Price Range: Launched three separate PMax campaigns categorized by pen price ranges (low, medium, high), allocating a higher budget to high-priced pens to boost Average Order Value (AOV) and ROAS.
2. No-Feed Only Assets Campaigns: Created Performance Max campaigns without product feeds to focus on non-shopping networks (YouTube, Display, Search), broadening reach and optimizing ad spend.
3. Prospecting YouTube and Display Campaigns: Launched campaigns to increase brand awareness and attract new customers, expanding the audience base.

Outcomes:

• Revenue Growth: Increased monthly revenue from approximately $95K to over $228K.
  
• Growth Rate: Achieved over a 140% increase in monthly revenue within a 2.5-year period.
  
• ROAS Improvement: Despite a 23% year-over-year (YoY) increase in average CPC, achieved a 14% increase in ROAS.
  
• Cost Efficiency: Revenue grew by over 76% with a cost increase of just over 57%, highlighting efficient budget utilization.